Ekaterina Maisheva

workbranding & identity, art direction, print, spacial experiencesAbout

True CAPTCHA Inspired Logo
2024

Analog iterative process, visual hierarchy, creative typography, calligraphy, Glyphs softwareLogo developed through a process of iteration with analog processes and experimentation with scale. 

The process involved starting off with largescale calligraphy using ink, then digitizing the letters with Glyphs and arranging them in a CAPTCHAesque form with the aim to disrupt legibility for machines while keeping legibility for humans. 

The final product is a vectorized experimental logo created through a repetitive process of switching between digital and analog materials, allowing for an unexpected and innovative outcome.




© Ekaterina Maisheva 2026